Assignment 3: Essay -in lieu of examination


Eisenstein, Elizabeth (1979) The printing press as an agent of change : communications and cultural transformations in early modern Europe Cambridge and New York: Cambridge University Press

History World (n.d.) The History of Printing, < PlainTextHistories.asp?historyid=ab78>Robb, P. Bradley (2010)

Ogle, Matthew (2010) ‘Archive Fever: A love letter to the post real-time web’,, December 16, <>

Stokes, Jon (2003) ‘Reading Notes: Archive Fever’, Ars Technica, June 27, <>

‘The History of Publishing 2010-2020, pt1′, < 01/04/the-history-of-publishing-2010-2020-1/>

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Blog 8: Assignment

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Making the invisible visible – The dotted line

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – ___________________________________________________ VISUALISATION… that is this week’s topic… Making the Invisible visible… Visualisation is all about making the invisible visible! What does that include? Well~ Let’t think…

Wind speed, temperature, bills, people’s opinion poll… they’re all invisible… We can’t see them….by themselves, they’re all invisible! However when we try and go through the visualisation process, the temperature, the bills become visible.

We’ll begin to see trends forming… and because of the trend we can guesstimate what will happen next! We might be able to understand the object we are trying to visualize. So for example, the temperature of each day. By graphing each day’s temperature we can see a trend, such as winter is colder and summer is hotter. By utilizing the trend, we can try and guesstimate the temperature for the next day… and even for the next week! Of course, we’re not going to say the guesstimating is absolutely correct! After all, we’re only guessing basing on the trend.

What are some other usages of making the invisible visible? There is! In this week’s readings by Arnell. It gave the example of the dotted line!

 What does this diagram tell us? It tells us that we should turn the knob 90 degrees to the right, then push it in. The Actual diagram tell us how the final product should look like, and the dotted figure tell us the steps it will look like.

Let’s take a look at another diagram.

Manufacturing Process

Manufacturing Process

The diagram tells us how the object goes through its manufacturing phrases. In the diagram, the dotted line shows us that it goes through the factory, then goes into the plant…. By following the dotted line, it tells us how the project should go. The two examples showed us how things should look like and how things are done!

How does the dotted line affect publishing and the publics? The dotted line visualizes the steps/ instructions prior to the final product! It allows the public to visualize the procedures of the event… and hence it’ll simplifying the publishing process. We dramatically reduce the time by combining a few steps into the same instruction!

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Have you ever wonder what a global common is??

Well, wonder no more! Here’s a short faq about what a global common is. First of all, let’s take a look at what a common is. A common is something that  does not have a clear ownership, and even if there is an ownership, no one can stop you from using it!!! A global common is in a bigger, broader network.

So let’s have a look at some examples…

1) AIR

Air is the perfect example of a global common. No one can claim that they own our atmosphere… and no one can legally stop you from using it (Let’s not talk about suffociation or muder!)

2) Parks

Even though there are many parks in the world, local and state government would claim that the land are theirs. However, no one can legally control and stop you from entering the park or use the facility (Let’s not talk about national parks where you have to pay to enter!)

HOWEVER!!!!!!!!!!! What does all that got to do with ARTS2090?How does the global common got anything to do with Media?? How does global common got anything to do with publics and publishing?

Do you remember what is a global common? Something that can be used by everyone… and no one can stop you (legally anyway!) So how does it relate to global common? Easy! especially if we replace some words in our definition above… “A published item (something) that can be use by the public (everyone) an no one can stop it!” (Mertz,2010)

Can you think of an example of a daily global media common?? Still can’t? Don’t worry because in this week tutorial, we have to go out to a random area of UNSW, and research about the global media common!

My group decided to go and visit the Quad store, simply because it’s the closest building, and extremely easy to access. So we spotted that there was two tv next to the cafe… The two tv is a perfect example of a global common… The TV is there, but the owners of the Quad store can’t stop you from watching the television (Well they can turn it off… but they can’t control who gets to watch the tv, and who doesn’t!)

Another example was the background music that is constantly broadcast. Once again, the owners of the Quad store can turn off the music, but once they turn it on, they can’t control who can listen to the music, and who doesn’t!

This is how global commons affect the way we publish!! But then… how does the global commons affect the publics?? How does the public react to the global common?

From our excursion from the Quad store, we mentioned the biggest two global common – The TV and the radio! How did the customers at the Quad store interacted with the global common? Well, we found that people aren’t actually interacting with the two global common at all! The common was indeed there… and anyone could’ve interacted with the TV (paying attention and watching it!) or the music (I don’t know… dancing to the beat?) In fact… none of them seemed to paid any attention to the global common at all!

Some may say that the TV and the radio was only there as a supplementary tool that is used to create the atmosphere. However, it is discovered that people these days don’t pay too much attention to the global common! (Goldhaber, 1997), (Kinsley, 2010), (O’Malley, 2010) & (Jenkins, 2010).

One of the reason that may contribute to this huge decrease in attention to our surroundings is due to our brain. With internet, tv, radio and other sources of media, we’re exposed to over 300,000 advertisement per day!! That’s why our mind automatically filters through any useless information (NPR,2010)!

SO what have we learnt about Global Commons and how it affect the publics and publishing? First of all, we discovered that anyone can publish any material, and once the information is out… no one has control over who can access that material that we published. (SO ANYONE CAN READ THIS BLOG!!!!)

Another thing that we discovered was that unless the person is actively seeking the material that I have, then people won’t pay much attention to the things I publish!

ONE LINE SUMMARY: Anyone can access global commons, but no on really pays attention to it!

Hope you enjoyed it!

Peace out!!

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All you need to know about Archieve Fever


I did a mind map on it…… hopefully it can help you understand more about archieve fever.


Sources for archives 


Archives can give power to some people, but archives may also give the power to some individuals to have power over others!

End users~ Who are thr users of the archives?

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Actor-Network Theory~

This is my first EVER youtube video~ And it’s on the Actor-Network theory

Text based on:

Youtube video of me:

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So I was reading this week’s text called Actor-Network Rochambeau, and I still don’t really get it… but here goes nothing. So this week’s reading is based on a book called, “Politics of Nature,” by a guy called Bruno Latour. As the author mentioned, the book is based on one central theory… The Actor-Network theory.

I guess the next question that pops up in your mind might be, “What on earth is Actor-Network Theory?” That’s a very good question. From what I got out of the article, it appears to be a thing… anything at all, that will be called an actor… and how that actor relates to another bunch of actors called a “network.” SO I guess, the Actor-Network Theory is something that tries to explain how one random thing might relate to a bunch of random things.

The author quoted from the book, “black holes, rivers, transgenic soy beans, farmers, the climate, human embryos, and humanized pigs.” According to the Actor-Network theory, they’re all in a relationship with one another… Perhaps black holes suck in rivers. Rivers wash away the transgenic soy beans, the farmers harvest the soy beans, but the climate controls how many soybeans the farmers collect… I seriously can’t think of how human embryos are related to humanized pig and the climate… so not going to try!

So we’re going to try a different one, one that is much more relatable, and one that has way less actors in the systems…. I’m talking about “Rock Scissors paper lizard spock,” from Big Bang theory. The relationship is

Scissors cuts paper, Paper cover rock, rock crushes lizard, Lizard poisons spock. Spock smashes scissors, scissors decapitate lizards, Lizards eats paper, and paper disproves Spock. Spock vaporizes scissors, Rock crushes scissors….

So I decided to try it out on real life with my brother, just to see how people can cope with too many actors…

Yea… not that well… too many choices and how they’re all interrelated, it just takes too much effort and time to figure things out… so I decided to take out a few elements, and keep it to the original rock scissors paper.”

Anyway, back to how I think it might relate to publishing and perhaps codex… A problem that I immediately thought of was when a codex, or when something is published… does it contain too many actors? Does the actors relate to each other? Is there a way to simplify things? Is there a way in how we can manage the relationships in the network?

Here’s my weekly spill on the reading… I kind of tried publishing a video this time. Hope you enjoyed the video.

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